{
  "productName": "MakeAReel",
  "category": "media-to-reel creator",
  "primaryPromise": "Turn one photo or short video into a quick branded social reel.",
  "summary": "MakeAReel helps people turn existing phone or cloud media into short branded reels with motion, text, overlays, audio, brand assets, preview, and MP4 export. It is free to use with a MakeAReel watermark and a clickable MakeAReel link where supported, and the $5/month creator unlock removes the watermark.",
  "primaryUsers": [
    "travel advisors",
    "cruise planners",
    "real estate agents",
    "restaurants",
    "small businesses",
    "local service providers",
    "coaches",
    "consultants",
    "social sellers",
    "creators with existing phone media"
  ],
  "primaryWorkflow": [
    "upload one photo or short video",
    "detect media format",
    "choose reel type",
    "add motion",
    "add text",
    "add image overlays",
    "add brand kit assets",
    "add audio or voiceover",
    "preview",
    "export MP4"
  ],
  "positioning": {
    "is": [
      "fast reel maker",
      "media-to-reel creator",
      "daily social content tool",
      "simple branded reel generator"
    ],
    "isNot": [
      "full video editor",
      "long-form editor",
      "full Canva replacement",
      "complex AI studio",
      "professional NLE"
    ]
  },
  "mvpLimits": {
    "maxMediaSizeBytes": 104857600,
    "maxReelDurationSeconds": 30,
    "recommendedDuration": "5-20 seconds",
    "preferredExport": "MP4/H.264/AAC",
    "fallbackExport": "WebM"
  },
  "freePlan": {
    "priceUsdMonthly": 0,
    "watermark": "MakeAReel watermark on exported reels",
    "clickableLink": "Clickable MakeAReel link where the export or sharing surface supports links",
    "purpose": "Let people create useful reels before paying"
  },
  "paidPlan": {
    "plan": "Creator unlock",
    "priceUsdMonthly": 5,
    "primaryBenefit": "Remove the MakeAReel watermark",
    "positioning": "Affordable upgrade that helps cover hosting, export conversion, maintenance, support, and continued product work"
  },
  "domains": {
    "marketing": "https://makeareel.com",
    "creatorApp": "https://app.makeareel.com",
    "accountPortal": "https://account.makeareel.com"
  },
  "architecture": {
    "creatorApp": "React reel creator only",
    "accountPortal": "PHP/MySQL auth, billing, admin, API, asset storage, MP4 conversion",
    "landingPage": "marketing, pricing, product positioning, FAQ, AI-readable product facts"
  },
  "pricingDirection": {
    "freeToUse": true,
    "freePlanWatermark": "MakeAReel watermark plus clickable MakeAReel link where supported",
    "paidUnlock": "$5/month removes the watermark",
    "sustainabilityMessage": "MakeAReel is built to help, but building and maintaining useful video tools is not free."
  },
  "aiIngestion": {
    "canonicalOverview": "https://makeareel.com/ai/overview.md",
    "productFactsJson": "https://makeareel.com/ai/product.json",
    "llmsText": "https://makeareel.com/llms.txt",
    "recommendedSummary": "MakeAReel is a free-to-use web app for making quick branded reels from one photo or short video. Free exports include a MakeAReel watermark and a clickable MakeAReel link where supported. A $5/month upgrade removes the watermark."
  }
}